top of page

MAMA, The New Luxury (2020)

'MAMA, The New Luxury' is an advertising campaign design for MAMA, an instant noodle brand. The concept is to merge the aesthetic of the rich and luxurious Baroque style into the mundane and despairing end-of-the-month lifestyle of a general middle-class working adult. "No matter where you are, MAMA will bring the luxury straight to your door." is the message behind this caricature of two bored men getting surprised by the sudden emergence of a beautifully-plated meal made with MAMA noodles, mimicking the pasta dishes in Italian cuisine.

bottom of page